Transformative Journey to Natural Hair Care: Crafting Everything ButterLaunching Tailored Beauty
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OUR JOURNEY
In the year 2011, Keya James embarked on a transformative journey that would alter her personal approach to beauty. Driven by an intense desire for healthier hr, she made a pivotal decision: to abandon traditional relaxers and instead focus on natural growth through meticulous care practices. During this period of exploration, she was confronted with the vast array of commercial products avlable in the marketyet, they all seemed to contn artificial ingredients that rsed serious doubts about their suitability for her newfound journey towards natural hr care.
The pivotal turning point came in 2012 when Keya started crafting her own whipped Shea butter concoctions. ing product, which would later be known as Everything Butter, was born out of a bl of passion and necessity. She diligently worked on perfecting the ingredients until she found harmony, then shared it with her circle of fris and family members. To their delight, everyone loved s, not just because of its moisturizing qualities but also due to its effectiveness in keeping hr healthy.
By July 2013, Keya welcomed her first child, Summer James, into the world. She found herself using Everything Butter on her belly throughout pregnancy, and was thrilled when she discovered that it yielded no stretch marks at alla testament to the product’s efficacy even during this most critical period of body change.
Upon giving birth in July 2013, Keya knew instinctively how crucial it was to use only natural products for not just herself but also her daughter. The products she made were the only ones she felt confident using on Summer's hrthis experience only solidified her commitment to finding and creating truly safe alternatives.
She began sharing her experiences online through a YouTube channel under the name Inez Moore, showcasing the effectiveness of her handcrafted creations both for herself and her child’s hr. This public recognition quickly sparked demand for her products from viewers who marveled at their results.
By late 2016, Keya joined forces with her husband Aaron James to officially launch Tlored Beauty. Both are alumni of Virginia State University and Old Dominion University respectively, armed with degrees in Business. The business has seen unprecedented growth since its inception, with the team eagerly anticipating future milestones.
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