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China's Booming Medical Aesthetics Market: Investment Opportunities and Industry Dynamics

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China: Unveiling Investment Opportunities in the Booming Medical Aesthetics Industry

The medical aesthetics market in China is projected to asc to become the largest global player by 2021, fueled by the rapid expansion of live streaming platforms that enhance beauty aspirations. The increased acceptance of aesthetic treatments among younger consumers has resulted in a prolonged consumer lifecycle, potentially unlocking attractive investment opportunities within an exclusive ecosystem of filler manufacturers, internet platforms, consumer finance apps, and aesthetic service providers.

Xiang Xu

Senior Analyst for Equities, Eastspring China

February 2021 A six-minute read

China's medical aesthetics industry is witnessing significant growth, with the live streaming revolution augmenting beauty desires across various segments. This surge in demand has led to a burgeoning consumer lifecycle, as younger generations embrace aesthetic procedures as an extension of their wellness journey.

Market Dynamics and Opportunities

The market dynamics within China's medical aesthetics sector are diverse and complex, offering several avenues for investors. The evolving customer acquisition strategies, enhanced brand awareness, improved service quality, and stringent safety measures have transformed the perception of medical aesthetics from a traditional field to one that parallels modern wellness practices.

Filler Manufacturers: Innovating for Segmented Markets

Local manufacturers who successfully innovate their products to meet segmented market demands are key players in this sector. These firms can differentiate themselves through product development that targets specific needs, such as shaping, filling, or lifting effects achieved with Cross-linked Hyaluronic Acid HA. The introduction of new products like Poly-L-lactic acid-based fillers and emulsifier-based fat dissolving injections demonstrates the dynamic nature of this industry.

Internet Platforms for Information and Reviews

Internet platforms have emerged as critical players in information dissemination, offering customer reviews and specialized insights to guide consumer decisions. These platforms facilitate informed choices among a multitude of aesthetics service providers.

Consumer Finance for Accessibility

The proliferation of consumer finance applications has made medical aesthetic procedures more accessible by easing payment processes for consumers. This financial support system not only promotes wider adoption but also signals a shift towards a more inclusive beauty market.

Downstream Investment Opportunities

As the industry consolidates, there is potential for investors to explore downstream opportunities related to service providers, leveraging the synergies between product development and service delivery.

Overview of Eastspring’s Expert Series

marks the second installment in our Asian Expert Series focusing on China. We feature insights from our investment teams that delve into the opportunities and challenges presented by China's rollout of its 14th Five-Year Plan.

Related Funds

Explore funds like the Eastspring Investments - China A Shares Growth Fund, Eastspring Investments - China Equity Fund, which offer investment strategies aligned with the burgeoning medical aesthetics market.

Click here for further articles in our Asian Expert Seriesarticle-link.


Eastspring Investments Singapore Limited is an affiliate of Prudential plc. We are unrelated to Prudential Financial Inc., based in the USA, and Prudential Assurance Company Limited, a subsidiary of MG plc, which operates in the UK.


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Chinese Medical Aesthetics Market Expansion Live Streamings Impact on Beauty Desires Younger Generations Adoption of Aesthetics Filler Manufacturers Innovative Products Internet Platforms for Consumer Guidance Accessibility through Consumer Finance Apps